Vplates Responsive Website

web design

VPlates

Responsive website redesign for VicRoads Custom Plate website, currently in development.

The aim of the redesign was to make the purchase of custom plates a lot simpler to understand, and easier to complete, especially given the significant technical limitations of the existing backend.

My role was to design the entire site across all platforms, re-working wireframes and the information architecture to produce the optimum customer experience throughout their journey.

Details

Client:
VicRoads
Agency:
CHE Proximity
Role:
Art Direction, Interactive Design, UX